MATT FREDERICK
Reading minds. Telling stories. Building brands. Solving problems.
In an increasingly visual world, it's getting harder and harder for a brand to stand out. It takes more than a sexy photo of a great product—it takes great marketing, strong messaging, and a clear strategy. Lucky for me, that's what I love to do. Let's talk about what we can do together.
01 SOME OF MY WORK
02 WHAT I'VE DONE
2013-2015
HomeAway/VRBO
Creative Services Lead
Copywriter, North American Marketing
Brought on to oversee copy, I was soon given my own creative team to improve performance marketing for guest and partner communication in the U.S. and Canada, collaborating with the international copy team for brand consistency.
2008-2012
BancVue Interactive Agency
Copywriter, Content Strategist
Creating marketing for community financial institutions' websites, I worked closely with designers and developers to improve information architecture, usability, SEO performance.
2015-present
Kasasa
Copy Director, Creative Director
Cobranded, Direct to Consumer, B2B
Managed a team of designers, copywriters, and video specialists to create several different campaigns for our 900 clients as well as our own brand in all channels.
2012-2013
MarketVine by Dell
Lead Creative, Content Manager
A startup funded by Dell, I was the only creative on the team, responsible for branding, user research and testing, and product messaging and consumer marketing.
03 WHAT I CAN OFFER
STRATEGY
CREATIVE DIRECTION
97%
93%
EMPATHY
99%
MESSAGING
95%
TEAM LEADERSHIP
90%
PROJECT MANAGEMENT
80%
DATA & ANALYTICS
81%
DIGITAL MARKETING
96%
HORSEBACK RIDING
52%
LET'S TALK
Need creative? Whatever you need—video, radio, digital, landing pages, social, and anything else, I can provide copywriting, strategy, and direction. Let's talk KPIs!
mrmattfrederick @ gmail.com