MATT FREDERICK
KASASA LOANS
The Kasasa Loan was (and still is) a truly revolutionary product—a loan that lets you pay ahead and take back that overpayment if you need it without penalty. Rolling something this different was a real communication and marketing challenge. More important than the branding of the loan was the crystalizing of the value proposition. “The only loan with Take-BacksTM” also features innovative dashboard functionality, which we highlighted in the branding as well.
01
direct mail
Launching with the “Take Back Banking” campaign, we incorporated the new look and feel. We included the new dashboard functionality in the image while also using it to inspire thought not of the loan itself but of what the money could do.
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Message 1
Landing Page 1
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02
Landing Pages
Landing pages for a whole new kind of loan needed more explanation, including a video explaining the Take-Back concept, highlighting all the things you could do with the dashboard, and inspiring thoughts of what you could do with the money of course.
03
emails
Emails sent for our partners used “Take Back Banking” campaign elements (including the arrow coming around to its starting point, alluding to a “Take-Back”). Imagery could be customized but always included the dashboard as further loan branding and messaging options that were benefit-driven, inspirational or more explanatory.
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04
Videos
As part of the new “Take Back Banking” campaign, we wrote and shot several commercials explaining this unusual new product in an engaging way, leaving space at the end for our partners to add their branding as well.
05
social aDS
Like all our other cobranded collateral, social ads could use custom imagery and messaging as our partners preferred. Standard posts and carousel ads were popular and we provided options for both.
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Social 2
CONTACT
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